Brand identity is crucial to all companies when marketing their brand. A great brand identity should create a style that ties all marketing efforts together. Consumers should be able to instantly recognise your brand by looking at any marketing material, whether that be a uniform or a billboard. This cohesion creates a strong brand image and familiarises potential customers with your brand, increasing the likelihood of transacting with you in the future.
ENQUIRE ABOUT DESIGN PRICESAn easily recognisable, scalable logo design is the foundation of a great brand identity.
Design guidlines ensure recognisabilty and consistency across all branded marketing.
Eye-catching print media and packaging helps products stand out, catch attention, and drive sales.
Engaging social media content is a crucial tool in marketing in an everchanging digital landscape.
A logo is the unofficial mascot of your brand, the face of your company. It doesn't necessarily need to illustrate what your company does. However, it should instantly remind people who you are and the brand characteristics that align with your broader marketing strategies.
By commissioning a new logo, you boost your brand's perceived professionalism as well as add more validity to other marketing material you are producing, leading to better campaign effectiveness.
Design guidelines are comprehensive rules and principles that outline how a brand's visual elements should be used across various applications. These guidelines are paramount in keeping a coheision between all marketing efforts, whether in print or web based applications.
These guidelines can include logo variations, typography guides, colour schemes, imagery and packaging examples.
Creating visually striking marketing material is a must for any company. However, it is not all about bright colours and fancy graphics! Print media should conform to your brand identity guidelines and convey your brand's desired customer perceptions. As well as this, it should have a targeted function, whether to convince, inform or increase brand recognition.
In product packaging, a lot of targeted functions are rolled into one. Therefore, ensuring an equilibrium between them is imperative in creating a convincing packaging design.
Social Content
Social media has become an essential part of our daily lives, and it has revolutionized the way businesses communicate with their target audience.
Having highly targeted and well-designed social media ads can increase the chances of conversions. Additionally, stellar social media content such as blog entries, creator videos and infographics can help businesses grow their brand's social presence and potentially gain more customers.